出版社: Portfolio Trade
副标题: A Radically Simplified Approach to Business Strategy
出版年: 2007-8
页数: 416
定价: USD 18.00
装帧: Paperback
ISBN: 9781591841807
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Free Competition Demystified: A Radically Simplified Approach To Business Strategy PDF Book The author explores the notion of vision by first explaining how and why visions work. Above par means that the price paid for the bond is higher than par, which brings the effective yield down. About Competition Demystified. Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for.
- Competition demystified: a radically simplified approach to business strategy / Bruce Greenwald and Judd Kahn.
- 'Competition Demystified' is a brilliant challenge to Michael Porters 'Competitive Strategy,' Sylvia Nasar 'Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies' 'The Toronto Globe and Mail' -This text refers to the paperback edition.
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内容简介 ······
Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry a...
Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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